Mad Men
By Marshall Fine
Rating:
Sunday, July 27, 10PM, AMC
The best new series of 2007, about a Madison Avenue ad agency in the early 1960s, returns for its 2nd season, with a great leap forward - in time. It's 18 months later - Valentine's Day, 1962 - and the creative types at the Sterling Cooper ad agency find themselves threatened by a youth movement. Advertisers suddenly want to reach the younger market - the Pepsi generation - and Don Draper (Jon Hamm) and crew must either ride this wave or be left behind. Don's marriage is still on shaky ground as his wife (January Jones) discovers that, perhaps, she can carve out a piece of the world for herself. The writing is whip-smart, the acting as dry as a great martini and that retro look still dazzles. Go mad for this one.
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