Ne-Yo just celebrated his 30th birthday with tons of friends and TY KU sake. Guests sipped on the drink all night, and when it came time for the toast, the rapper broke out a bottle of TY KU White — the brand’s ultrapremium sake, brewed with 100% all-natural ingredients. With a $150 price tag, this bottle is best for special occasions, but lucky for us, the regular sake is only $30 — much more digestable! trytyku.com

The costumes won't be the only thing that's spooky at Heidi Klum's annual Halloween bash! Heidi plans to serve up several signature cocktails with names like Vampire’s Elixir and Red Zombie. You can get in on the action too. To make Wicked Witch Apple Punch, combine 1 750 ml bottle of SKYY Infusions Passion Fruit, 1 750 ml bottle of Sparkling Apple Cider, 1 64 oz. bottle of Cranberry Juice Cocktail, 1 Liter of Ginger Ale, 2 cups of Pineapple Juice in a large black witch's cauldron with ice and stir. Garnish with large slices of red apple floating on top and dry ice.

Central 214, a Dallas dining spot, serves delicious comfort food with a twist (like chicken-fried Kobe steak)! Can’t make it down to Texas? Check out the restaurant, its feisty chef and all the drama on Oxygen’s new TV show The Naughty Kitchen with Chef Blythe Beck, premiering Sept. 22 at 10 p.m.

STK steakhouse is introducing gourmet sliders! The delicious menu item features two wagyu beef burgers topped with melted goat cheese, pickles made in house and special sauce on toasted sesame buns. Opt to top it off with black truffles or foie gras. Reps say Jamie-Lynn Sigler is a fan. Starting at $20, stkhouse.com

Looking for something to pep up your day? Then try Jolt Energy Gum. Two pieces of the breath-freshening and invigorating gum has the same effect that one energy drink or a cup of coffee provides. That's why the gum's tagline is "Chew More... Do More." Plus: For every special edition "Support Our Troops" pack bought, Jolt Energy Gum will donate a portion of the proceeds to help the troops. $1.59, JoltGum.com

Campagnola, on Manhattan’s Upper East Side, is the kind of Italian restaurant where everyone knows your name! Manager Salvatore Lombardi, chef Etienne Lizzi and dining captain Frank Denigris (inset, from left) seek to give every customer an unparalleled dining experience. Try the yummy vongole oregenata or the delicious veal marsala, and don’t forget to call ahead for a reservation — the place gets packed! 212-861-1102

Breyers Smooth & Dreamy ½ The Fat All Natural ice cream is a real treat: It’s rich and creamy, with 30 percent fewer calories! No wonder Jane Krakowski’s a fan! Available in 11 indulgent flavors, such as Strawberry Cheesecake and Rocky Road. From $5.50 to $6 at grocery stores. breyers.com

Forget feeling guilty after downing a bag of potato chips! New, all-natural Popchips have all the flavor and less than half the fat! They aren’t fried or baked — they’re popped, which is a healthier and tastier alternative. Popchips are available in seven flavors: Salt & Pepper, Barbeque, Sour Cream & Onion, Cheddar, Sea Salt & Vinegar, Parmesan Garlic and Original. Starting at $1.29, grocery stores